I’ve used “iconolatrie” as the name of my business for a loooooong time. Like two husbands ago, in Dallas, approximately a dozen lives ago. And I love it – but it’s got some baggage with it – so I’ve decided to start fresh.
I’m reinventing myself as “RaineWorks”. It came to me last night while I should have been sleeping. The above is a condensed peek at my thought process in regards to the logo – with the bottom one being the winner. I’m allowing myself to change the colors based on my mood – but will always keep the “raine” and the “k” a darker color than the rest of it – an homage to another alter ego I used to have during my freight-forwarding days – I was known as rainek. (Once upon a time I had a whole different life and I made a career in the exciting (seriously – I loved it) world of freight forwarding operations). I updated my blog header tonight. Working on biz cards, and getting myself a new email address. I feel better already!











Cool! I love it! I’ve had to reinvent myself a couple of times over the years, it’s good to dump the old baggage! I’ve been thinking about changing to just “Paula” What do you think?
What is freight forwarding?
I like the new logo – the O in works in my fav bit!